Brandify

Email Marketing

There are a few basic things to consider before starting on your own Email Marketing venture. What is email marketing? Second, Why market through Email? What are the advantages and lastly, how do you Email Market efficiently?
Email marketing is the use of Electronic Mail to advertise sales, promotions or anything worthy of a consumer’s interest. This form of online marketing isslide-digital exponential in its ability to broadcast too a large and wide range of new or current consumers. Marketing digitally to a wide range of people begins with the process of analyzing consumer data. In order to zero in and make your email campaign unique, you as the business want to find what the customer really wants. Find the top selling products, the things that pull people in. Advertise those items heavily. There are several advantages to direct marketing with Email. Having the ability to spread one message out to large groups of people at once is time and cost effective. With the use of one employee a company can truly put themselves on the market while eliminating the unnecessary hassle of postage when using the traditional mail marketing. Marketing with Email is practical because it allows you to determine how often and when advertisements or information is shared. You along with your knowledge of the consumer’s data set the frequency. In the world of Emil Marketing, less is more. It should be robust with content, pull a person in right away and arrive infrequently. Peak the customer’s interest but do not inundate them.
A few things must happen in order to have a successful marketing campaign. A strong and efficient mail program is important. You want the software to work for you, minimizing steps and clicks will mean you can spend more time focusing on content. A good mail merge program can make all the different when trying to reach a large audience efficiently and simply. By using a single template you can produce multiple documents, which can be sent at one time. If executed correctly, with one click of a button, and the right content you have the to potential to drive traffic which can result in search engine rank, and ultimately make your website and, or business a highly rated destination.
There is a fine balance when one decides to start use Email marketing. Email customers to often; their inbox can become flooded and they push it aside. Emailing Customers infrequently with short and to the point emails that grab their attention in the first two sentences will provide far more success.
By using the correct tools, solid advertising and content rich marketing, one has the potential to really let their business shine in a cost effective manner. Nothing can be simpler then using the power of the Internet, in conjunction with efficient.

WHAT IS EMAIL MARKETING?
Email Marketing is a valuable tool that can reach a large amount of people directly in a short time. Email marketing campaigns are great for creating new connections while continuing current customer relationships. It is a cost effective form of communication, allowing little overhead and a high return. The use of Email marketing is also highly valuable as a data collection tool; tracking information that can help your business run efficiently. Using this marketing tool can be highly valuable as an automated system, allowing you as the business owner the opportunity to schedule how and when mail is sent. Using email marketing can be a very powerful tool when used right. Promote sales, special events or customize it to really fit your customer base, and watch the traffic to your site increase. Using email-marketing campaigns can produce immediate results. How you use it is up to you.

slide-advertisingWHY EMAIL MARKETING?
Email marketing is ideal when working to advertise businesses or products. It is quick and efficient by using direct electronic mail. Email Marketing Campaigns can be a very cost effective alternative to traditional paper mail marketing. It is all time effective. Using email marketing one can reach a wider audience in a shorter amount of time. Using Email Marketing allows you the time and creative ability to personalize your message, drawing people in. The possibilities are endless with regards to what your email looks like and what kind of content it includes. Email marketing can also benefit how often you communicate. Contacting consumers during holidays only, or once a week are just some examples. Using Email is also great when spreading information. The ability to forward and spread email with one click is a phenomenal use of time and low cost resources. Overall, Email Marketing can be a very valuable tool if used effectively. It is up to, the user, to decide how you use it.

Top Five Reasons For Email Marketing

Email can be customized-
You can decide what kind of content goes into your email. Do you want it to be personal? Promote a sale? Or promote an organization.? The possibilities are endless.
Email Marketing brings awareness-
The proper use of email marketing can bring exposure to your product or brand. It is also create a connection between you and the consumer.
Email marketing can create a wide reach-
The use of email allows you, the business owner the ability to reach hundreds of consumers at once. The number of people you can reach at one time is endless.
Email Marketing is Cost effective-
With Email Marketing there is no reason to worry about postage. The use of email is rather cost effective and can be far more reliable, and ensure delivery.
Email Marketing Saves you time-
By using an efficient program; and the fewest steps and clicks, you are able to minimize the amount of time advertising your business or product allowing you the chance to focus on other aspects of marketing or your business.

BrandifyEmail Marketing

Getting the Most out of Photos for SEO

Digital Marketing and SEO play a big part in the success of your business. Success on search engines like Google has become more and more important, so most businesses are turning to social media, blogs, external links, and strategic keywords, in addition to content building to increase visibility and credibility. But have you thought of photos? Almost every business website out there includes photos or infographics of some kind. They help engage the reader, break up text, and provide valuable information. But how can they help search? Obviously, search engine crawlers can’t interpret visual graphics, but they do affect the search! If properly labelled and maintained, images can help boost search engine optimization and help you get the most out of your search engine marketing efforts. Here are 5 ways to optimize your photos for SEO.

  1. Optimize File Names:
    A lot of people make the mistake of uploading photos to their website or blog using the default file name of their images. Their website is full of photos called things like “IMG198″. It is important to remember that these file names factor into Google search. Rename your photos with strategic keywords or relevant, descriptive text. This name will factor into search algorithms and give you a boost for those terms. Make sure you rename the files before uploading them, rather than renaming them within the back end of your site.
  2. Optimize the Size:
    The speed of your website matters to search engines. Google rewards efficient websites that load quickly. For this reason, it’s important not to drag down your website with hefty photo files. Resize your photos to as small as you can get them, without compromising their effectiveness, before uploading them to your website. Doing so afterward will make them smaller on the front end, but just as heavy for your server. With smaller, lighter photos, you should enjoy a speedier website and a corresponding boost in SEO.
  3.  Add Alternative Text:
    Alternative text or ALT Text refers to a sort of synonym of the title. It’s a brief title or description that will show up in place of the file in the event that it cannot load (as an alternative). Certain browsers or user accounts have settings that either can’t or choose not to load images, electing instead to see the alt text. This alt text should describe the photo, making it clearer for your users and also easier to categorize and factor into page rankings for search engine spiders.
  4. Optimize the Context:
    Search engines like to know that the photos you are using are relevant to the website, the page or post, and the text that surrounds them. They won’t give you a good search ranking for a chili recipe, for example, if a photo titled “Chile recipe” appears within a blog post about car maintenance on a website about hiking. Make sure your photos have relevant titles that correspond with the blog post, and exist within the same umbrella of keywords used in the text of the page and in the title and even URL of the website. This will build credibility and help you get the most out of your website images.
  5. Maintenance of Images:
    Similar to how it’s detrimental to use images that are unnecessarily large, it’s also wasteful to store photos on your website that you aren’t using any longer. If you have photos uploaded to your website that aren’t appearing on the front end, they’re weighing down your site without any of the benefits of images. Perform regular maintenance by deleting these unused images and streamlining your website.

This really could be the difference between being number 1 on Google or number 2, so get those photos optimized!

BrandifyGetting the Most out of Photos for SEO

Promote Your Business with Pinterest Places

Whether you have a storefront, products or a travel aspect to your business, consider exploring the geographic elements of Pinterest

How Place Pins Work -
Place pins use Foursquare‘s location API combined with Mapbox’s map technology. Plus, if a location you want to pin doesn’t show up, you can simply add it.
Brands can create a board to focus on places in a single city or country, or a board that focuses on similar places across the globe.
This tool is a dream come true for companies in the travel industry. Four Seasons Hotel and Resorts has a variety of place boards, showcasing everything from concierge suggestions to honeymoon destinations.
However, just about any company can think outside the box and come up with a creative way to use Pinterest place pins.
Use place pins not only for your locations, but to share other places that would be of interest to your followers.

  1. Map Your Locations
    How great would it be if people who found you on Pinterest knew exactly where your nearest location is?
    Whether you have one location or a dozen, Pinterest place pins let you provide your customers with a visual guide to where they can find you.
  2. Pin Your Clients
    Part of positioning your brand or business is pointing toward the clients you choose to work with.
    When you display your current clients on a map with Pinterest place pins, it’s easy to see how far your geographic influence reaches. You can also provide a link back to their sites so potential clients can see the companies you work with and what they do.
    Create a Client board to showcase both the quantity and quality of your current clients to anyone who’s thinking of working with you in the future.
  3. Pin Ideas for Your Clients/Customers
    Another option is to create a board with tips for your clients based on where they’re located.
    For example Simple Skincare created a places board called Winter Skincare Around the U.S. The board has skincare tips for different climates, and illustrates the best ways for the people in those regions to use their products.
    If you can add tips for customers based on the place they live, that can raise your expertise level and the value of your brand.
  4. Introduce the Team
    Every business is made up of employees who come together and work as a team. They provide the product or service that makes your business successful. Pinterest place pins can help your customers to get to know your team as people. Using place pins, map the hometowns of all of your employees, alongside their favourite restaurants or shops. Better yet, create a group board with all employees and let them pin their favourite places and spaces on their own. These insights give customers a glimpse of your team members’ personalities.People like buying from people they trust. A board featuring employees helps customers get to know your team and build that relationship.
  5. Share Your Inspiration and Process
    Every brand or business is inspired by something. Learning about that inspiration helps people identify with you.
    Use Pinterest place pins to share the locations around the world that inspire your products or services. If you own a cafe, show customers where you get your coffee beans. If you run a Chinese restaurant, tell them where your dishes originate. If other businesses work with you to create your final product, pin them too. You can also share your whole process from start to finish. This will encourage loyalty from current customers and attract new customers.
  6. Demonstrate Your Customer Reach With a Competition
    No matter where you’re based, chances are that your products and services are used across the country or even around the world. Let your customers tell that story! Encourage your customers to pin pictures of your products or services from wherever they are and offer a prize to the pinner who lives farthest from your location.A competition gives your customers a reason to share the product they bought from you. Not only will people see how popular your products are, each new pin increases your visibility.

Pinterest is one of the top social media platforms currently out there, and it’s continually growing. There are a ton of creative ideas popping up on how to embrace new features like Pinterest place pins.Whether it’s to showcase yourself, your employees, your clients or your partners, use these tips for inspiration on how you can use boards with Pinterest’s place pins to connect your brand to customers around the world.

BrandifyPromote Your Business with Pinterest Places

New Business on Social Media

There are many things about social media that will benefit your new business. The only problem is how to get started. There are so many different platforms such as Facebook, LinkedIn, Foursquare, Google+ and Twitter, that it’s hard to know which are best for you.

In order to fit in and find your place you need to be able to identify your brand. With multiple social media choices and different methodologies for each platform, the one thing that must remain consistent is your brand. It’s the essence of your business, the look and feel, your voice and mission

You also need to figure out your direction. Where your business is heading and where you would like it to end up. Think about what you really hope to achieve from social media. Do you just want to advertise and bring in more clients or are you looking more at networking with other businesses? This will help you direct your social media content and give it a clear sense of purpose.

At first it may seem hard to interact with people and that’s why a lot of businesses give up but keep in mind you have to start somewhere and everything takes time and hard work.

The main thing to keep in mind on social media is to not offend people. You have stay impartial to current affairs and make sure all your colleagues are aware of the rules. Be sure to keep it appropriate and inoffensive.

It’s not all about having accounts across every platform; it’s about having the right ones to target the right audience for you. You may have heard the saying “quality not quantity”, this has never applied more than now. This includes the amount of posts each day, keep it to a minimum but make them good.

Now that you know how to get started and what to expect, go do it! (And good luck)

BrandifyNew Business on Social Media

Budget Friendly Tips for Content Creation

With more and more content being broadcast across the internet, whether it be via social media or on your personal website, it’s all cluttering up the space. This is why every piece of content you distribute has to do it’s best to break through that clutter by grabbing the attention of the audience, dragging them away from your competitions.

However grabbing people’s attention isn’t the only important factor, that would be too easy. It all needs to be relevant and of good quality.
While cute cats are great, if your business is serious about attracting more readers — and higher rankings on search engines — you need to focus on content quality.
The mistakes to avoid with content are the grammatical and spelling errors your school teachers warned you about. It’s a known fact that many readers get annoyed at little errors like these.

Also be careful with the amount of sales talk you include, especially on social media. Yes it is a free marketing tool but be wary.
As a marketer with a limited budget, the good news about focusing on quality content creation is that you don’t need to think in terms of producing more content but rather in terms of making each piece of content more effective.

Therefore, it may be time to rethink your organization’s processes to enable higher-quality content creation. For example:
For larger organizations, this might mean working to bridge your organizational silos. With better team alignment, you can eliminate duplicated efforts and produce content that addresses higher-level marketing goals.

For smaller organizations, this might mean planning ahead to find opportunities to create multiple pieces of content simultaneously, which will reduce your content creation costs.

Good Idea plus Hard Work equals Success

Here are some content marketing tips that will help you raise the quality of your content without significantly increasing your costs:

  1. Perform a company-wide content audit: The aim of this is to determine what effective content your organization has, what content is outdated or needs freshening up, and what information is missing from your existing offerings. To do this well and keep content costs down, think holistically across your entire organization:
    Make a catalogue of all your content to determine what you have: Include content and communications from outside of the marketing department. You may have useful information in your sales manual, but it’s not going to do your company much good if no one knows it’s there, just waiting to be leveraged.Assess each piece of content to determine what to delete, what to revise, and what works well as-is: Examine your existing content assets with a critical eye. Determine where there are gaps in your current content assets: Are there topics you aren’t covering, or information that you aren’t providing for your readers? Based on what you’ve learned during your audit, make a list of new ideas that you might want to focus your next content efforts on.All this will cost is your time.
  2. Develop a company-wide editorial calendar: In many companies, only the marketing department uses an editorial calendar to track its content creation efforts. But to improve content quality cost-effectively, it’s helpful to develop a calendar that tracks your content activities across the entire enterprise.In larger firms, coordinating an enterprise-wide calendar may require a chief content officer — someone who would have first-hand knowledge of company-wide goals — and access to the team members who will be most essential in coordinating everyone’s efforts.To develop an editorial calendar that functions across the entire organization, start with these three steps:
    -Determine what types of content will work best to support your overarching promotion goals
    -Examine the content, social media, and other marketing-related assets you have at your disposal.
    -Identify all areas of your organization where information needs to be shared, such as sales, customer service, product development, website development, human resources, and investor relations. The object is to turn all communications into effective content marketing pieces, thereby increasing your content production without adding costs.
  3. Plan your content creation efforts in advance: The goal is to create multiple pieces on related topics all at the same time. Where appropriate, develop marketing and corporate content simultaneously — this reduces costs since you are combining your efforts. You can also break a larger piece of content down into multiple, smaller pieces, thereby further extending your budget.
  4. Develop a plan for distributing content efficiently and effectively: Don’t just publish! Have a plan to ensure that your content will reach the broadest audience possible:
    Make each piece of content contextually relevant to the platform on which it will appear: Also, consider whether the content will render well across most commonly used devices and screen sizes (think smartphone and tablets).
    Include a relevant call-to-action: Remember your goal is to get readers to take the next step in your purchase process.
  5. Be prepared to track your content marketing results: Check that your content quality efforts are improving your response and decreasing your costs in other marketing areas. Specifically, consider the number of leads your content is generating, as well as measuring the number of qualified leads and sales against your content marketing expenses.Streamline your content creation across your organization to ensure that you create top-quality information that your target audience wants and needs, while eliminating duplicate and other wasteful efforts. By doing this you should be able to reduce your content marketing costs considerably.

What has your experience been with streamlining your content creation process across your organization? Has it resulted in lower costs and improved content quality?

BrandifyBudget Friendly Tips for Content Creation

7 Mistakes We’ve All Made on Social Media

Mistakes happen to the best of us at the worst times. :(
The kind of attention you want on social media is not people telling you about grammatical mistakes. But we all know that a little bit more effort can help to prevent things like this from happening. Especially when it comes to social media, potentially your brand worst of all your profile/credibility.

Whether you use social media to talk to friends and family or as a marketing tool, you’re likely well aware of how powerful social media can be. When used correctly and mistake free you can successfully promote yourself, brand, or product. You can harm your reputation, both personally and professionally with major mistakes. Even if you delete that angry rant you posted of Facebook, someone saw it. They could have saved it therefore could be there forever.

So read carefully, these are the 10 examples of mistakes you have or potentially could make on social media.Dislike. Thumb down sign

1. Treating All Social Media Platforms the Same
We’re almost 100% sure that you don’t have to be a social media genius to realize that every social media platform is different. Each format varies from channel to channel by offering different languages to different audiences. In fact, just take a look at your social media accounts. Did you notice someone, it can be a person or brand, that is sending out the same message on Facebook, Twitter, Google+, and LinkedIn? Looks a bit impersonal and spammy, right?

Instead of just sending out the same message on different social media outlets, take the time to better understand what each service offers and how they work. From there, you’ll be able to customize messages that will be more effective. Also, keep in mind that you may have multiple accounts, one for business and the other for personal, which will determine the content that you share.

2. Posting at Inappropriate Times
Be honest. We’ve all had those times when the thought process was just a bit impaired – either because we’re tired, emotional, or had one too many drinks. If that’s the case, posting should probably be avoided. Before sending out a message that you’ll regret later, stop and think about what you’re doing. You’ll be glad you did when clear-headed.

But, there are other scenarios when we post at inappropriate times. For example, do you think that anyone is going to be reading that amazing blog post that you just wrapped up at 2am on a Wednesday morning? Probably not… Do you think that someone in California will respond to a tweet that a New Yorker sent out at 8am EST? Most likely not…

In short, you don’t want to be active when no one else is online. After all, that defeats the point of being on social media. In the future, try to be aware of the best times to post. For example, on Facebook, engagement rates are 18% higher on Thursdays and Fridays. As for Twitter, weekdays have 14% more engagement than weekends with 5pm having the highest amounts of retweets.

3. Placing Quantity Over Quality
Quality should always be your focus; not how much you post or how many friends/followers you have in your network. You should be sharing great content and searching for people who will engage and support you or your brand. For example, having 1,000 highly engaged followers is more beneficial than paying or hacking for 100,000 followers who will never develop loyalty to you or your brand.

As opposed to posting 10 sub-par articles per day, focus on several pieces that will drive traffic and spark discussions.

4. Not Posting Enough vs. Posting Too Much
As you may have picked up by now, there’s a certain rhyme and reason with how much and how minimal you post on your social media platforms. Posting too much comes across as spam. Posting too little means that you’re easily forgotten. So, what’s the magical number of times you should post a day?

That depends on your audience. Listening to your niche is a great way to understand how often you post, however, several times a day sounds a lot better than several times an hour. Guy Kawasaki has a cool method. He’ll post the same content on Twitter four times a day, but eight hours apart. This way, he’ll be able to reach different audiences, but without saturating his followers timelines.

5. Using Automated Messages
Have you followed someone and instantly receive a message thanking you and to download their new e-book? It’s discouraging and feels way too much like spam – which no one likes. While we realize that you can’t be “on” 24/7, you should at least make the effort to interact with people as often as you can with a personal and sincere message. Knowing that there’s a real person there who took the time to respond can go a long way in establishing trust and engagement.

Also, while not always the most pleasant of circumstances to deal with, you also may have to personally respond to negative messages or compliments. Instead of ignoring the problem, try to work out your differences. If you don’t think it is important, just be aware that LiveOps discovered that 85 percent of consumers feel how a brand handles issues on its website or social channels is a good indicator of its quality of support.

6. Not Proofreading
We’ll be honest, and so should you. At one time or another, we’ve all posted a message in a hurry, which in turn, is full of misspellings. While there are occasions where auto-correct takes over – even if you didn’t ask, always take the extra time to proofread your message. You’re not writing a novel here, so it shouldn’t take that long. And, it’s one of the easiest ways to protect your reputation.

7. Not Properly Using @, # and Images
When using @, Twitter sees this as a reply, which means you and the other person you’re replying to can see the messages. By placing a period, or even ‘the’, will make the message visible to everyone in your feed.

Speaking of symbols, how about #? While including hashtags can boost engagement, please, please don’t overdo it. Posting irrelevant and trending hashtags is just tacky and won’t assist in lead generation. For example, if a car dealership is promoting a holiday sale, why would they post trending pop culture hashtags? It may get them noticed, but it won’t help with sales. One final note regarding hashtags, don’t saturate your social media accounts with #this and #that for every other word you type. Keep it around one or two per post. #dontbesilly

Finally, make sure you have visual aids. As a whole, we really enjoy images.

Brandify7 Mistakes We’ve All Made on Social Media

SEO For Small Businesses

In the last few years there has been a dramatic change with SEO. It can be tough for small business owners to keep up with this forever changing industry especially with the massive algorithmic changes from Google launching each season.

Are you tired of SEO and opting for marketing that is simpler and less risky? Keep reading.

Others refuse to believe the rules have really changed and use out dated SEO tactics on the cheap. This, unfortunately, can lead to catastrophic outcomes as Google continues to hammer link networks.

Does SEO Still Work by itself?
While demand for SEO services remains healthy, those who integrate their marketing strategies are finding the best results. Thirty-eight percent of companies who say their SEO is “highly effective” have pulled SEO and social media together. But this isn’t an easy task. And it’s a far cry from the straightforward link building activities of years’ past.seo_digital

The integrated SEO strategy of 2014 requires a renewed emphasis on brand and audience. This does not mean that rankings are no longer important. However, it does imply that priorities need to shift to remain competitive in the current SEO landscape.

Inserting the Small Business Brand into SEO
It used to be possible to do SEO in isolation and never mention or inspect the brand. First with on-site tactics, then blog comments, and finally with widgets, infographics, and article marketing. While the purists will insist this wasn’t true, many small businesses forced their way onto Page 1 of search engines with non-branded link building tactics. Most agree that this is no longer effective.

Today’s top ranking sites have focused on audience optimization, the idea that the attraction of citations, social shares, and backlinks stems from an intimate understanding of what the audience is looking for. Content marketing is the activity that feeds an eager audience high-quality materials, which is why 93 percent of marketers plan to use content marketing in 2014.

A funny thing happens when small businesses produce high-quality content: They want to put their name on it. Once again, Google is ahead of the masses, understanding that branded mentions (even those that don’t accompany a backlink) are a signal of legitimacy. This is perhaps why so many SEO professionals insist that press releases help rankings, despite some data to the contrary.

Be Responsive to the SEO Provider
Despite the need for greater brand and social integration, 50 percent of small businesses still prefer to outsource SEO. However, the nature and frequency of interactions with the vendor will be vastly different in 2014 than in previous years.

To successfully build stronger content marketing, SEO professionals will need more knowledge of the business and their audience, which requires client contact.

As the SEO firm pushes press release activities, the small business needs to provide newsworthy ideas and approve final copy in a timely fashion to maintain a consistent editorial calendar. Business owners need to accept that branded mentions without backlinks are a good thing. This may sound crazy, but some small business owners don’t return phone calls from their SEO firm.

Conclusion
As much as small business owners may miss the simplistic link building days, all data indicates that SEO is now a much more complicated activity. While still strongly profitable, SEO in 2014 is integrated with social and PR in ways never before seen.

This has had a strong impact on the demands the SEO firm must place on the small business owner. And to remain successful in the rankings, small businesses must find the time to participate in the process (or at least return phone calls).

BrandifySEO For Small Businesses