There are a few basic things to consider before starting on your own Email Marketing venture. What is email marketing? Second, Why market through Email? What are the advantages and lastly, how do you Email Market efficiently?
Email marketing is the use of Electronic Mail to advertise sales, promotions or anything worthy of a consumer’s interest. This form of online marketing is exponential in its ability to broadcast too a large and wide range of new or current consumers. Marketing digitally to a wide range of people begins with the process of analyzing consumer data. In order to zero in and make your email campaign unique, you as the business want to find what the customer really wants. Find the top selling products, the things that pull people in. Advertise those items heavily. There are several advantages to direct marketing with Email. Having the ability to spread one message out to large groups of people at once is time and cost effective. With the use of one employee a company can truly put themselves on the market while eliminating the unnecessary hassle of postage when using the traditional mail marketing. Marketing with Email is practical because it allows you to determine how often and when advertisements or information is shared. You along with your knowledge of the consumer’s data set the frequency. In the world of Emil Marketing, less is more. It should be robust with content, pull a person in right away and arrive infrequently. Peak the customer’s interest but do not inundate them.
A few things must happen in order to have a successful marketing campaign. A strong and efficient mail program is important. You want the software to work for you, minimizing steps and clicks will mean you can spend more time focusing on content. A good mail merge program can make all the different when trying to reach a large audience efficiently and simply. By using a single template you can produce multiple documents, which can be sent at one time. If executed correctly, with one click of a button, and the right content you have the to potential to drive traffic which can result in search engine rank, and ultimately make your website and, or business a highly rated destination.
There is a fine balance when one decides to start use Email marketing. Email customers to often; their inbox can become flooded and they push it aside. Emailing Customers infrequently with short and to the point emails that grab their attention in the first two sentences will provide far more success.
By using the correct tools, solid advertising and content rich marketing, one has the potential to really let their business shine in a cost effective manner. Nothing can be simpler then using the power of the Internet, in conjunction with efficient.
WHAT IS EMAIL MARKETING?
Email Marketing is a valuable tool that can reach a large amount of people directly in a short time. Email marketing campaigns are great for creating new connections while continuing current customer relationships. It is a cost effective form of communication, allowing little overhead and a high return. The use of Email marketing is also highly valuable as a data collection tool; tracking information that can help your business run efficiently. Using this marketing tool can be highly valuable as an automated system, allowing you as the business owner the opportunity to schedule how and when mail is sent. Using email marketing can be a very powerful tool when used right. Promote sales, special events or customize it to really fit your customer base, and watch the traffic to your site increase. Using email-marketing campaigns can produce immediate results. How you use it is up to you.
WHY EMAIL MARKETING?
Email marketing is ideal when working to advertise businesses or products. It is quick and efficient by using direct electronic mail. Email Marketing Campaigns can be a very cost effective alternative to traditional paper mail marketing. It is all time effective. Using email marketing one can reach a wider audience in a shorter amount of time. Using Email Marketing allows you the time and creative ability to personalize your message, drawing people in. The possibilities are endless with regards to what your email looks like and what kind of content it includes. Email marketing can also benefit how often you communicate. Contacting consumers during holidays only, or once a week are just some examples. Using Email is also great when spreading information. The ability to forward and spread email with one click is a phenomenal use of time and low cost resources. Overall, Email Marketing can be a very valuable tool if used effectively. It is up to, the user, to decide how you use it.
Top Five Reasons For Email Marketing
Email can be customized-
You can decide what kind of content goes into your email. Do you want it to be personal? Promote a sale? Or promote an organization.? The possibilities are endless. Email Marketing brings awareness-
The proper use of email marketing can bring exposure to your product or brand. It is also create a connection between you and the consumer. Email marketing can create a wide reach-
The use of email allows you, the business owner the ability to reach hundreds of consumers at once. The number of people you can reach at one time is endless. Email Marketing is Cost effective-
With Email Marketing there is no reason to worry about postage. The use of email is rather cost effective and can be far more reliable, and ensure delivery. Email Marketing Saves you time-
By using an efficient program; and the fewest steps and clicks, you are able to minimize the amount of time advertising your business or product allowing you the chance to focus on other aspects of marketing or your business.
There are many things about social media that will benefit your new business. The only problem is how to get started. There are so many different platforms such as Facebook, LinkedIn, Foursquare, Google+ and Twitter, that it’s hard to know which are best for you.
In order to fit in and find your place you need to be able to identify your brand. With multiple social media choices and different methodologies for each platform, the one thing that must remain consistent is your brand. It’s the essence of your business, the look and feel, your voice and mission
You also need to figure out your direction. Where your business is heading and where you would like it to end up. Think about what you really hope to achieve from social media. Do you just want to advertise and bring in more clients or are you looking more at networking with other businesses? This will help you direct your social media content and give it a clear sense of purpose.
At first it may seem hard to interact with people and that’s why a lot of businesses give up but keep in mind you have to start somewhere and everything takes time and hard work.
The main thing to keep in mind on social media is to not offend people. You have stay impartial to current affairs and make sure all your colleagues are aware of the rules. Be sure to keep it appropriate and inoffensive.
It’s not all about having accounts across every platform; it’s about having the right ones to target the right audience for you. You may have heard the saying “quality not quantity”, this has never applied more than now. This includes the amount of posts each day, keep it to a minimum but make them good.
Now that you know how to get started and what to expect, go do it! (And good luck)
With more and more content being broadcast across the internet, whether it be via social media or on your personal website, it’s all cluttering up the space. This is why every piece of content you distribute has to do it’s best to break through that clutter by grabbing the attention of the audience, dragging them away from your competitions.
However grabbing people’s attention isn’t the only important factor, that would be too easy. It all needs to be relevant and of good quality.
While cute cats are great, if your business is serious about attracting more readers — and higher rankings on search engines — you need to focus on content quality.
The mistakes to avoid with content are the grammatical and spelling errors your school teachers warned you about. It’s a known fact that many readers get annoyed at little errors like these.
Also be careful with the amount of sales talk you include, especially on social media. Yes it is a free marketing tool but be wary.
As a marketer with a limited budget, the good news about focusing on quality content creation is that you don’t need to think in terms of producing more content but rather in terms of making each piece of content more effective.
Therefore, it may be time to rethink your organization’s processes to enable higher-quality content creation. For example:
For larger organizations, this might mean working to bridge your organizational silos. With better team alignment, you can eliminate duplicated efforts and produce content that addresses higher-level marketing goals.
For smaller organizations, this might mean planning ahead to find opportunities to create multiple pieces of content simultaneously, which will reduce your content creation costs.
Here are some content marketing tips that will help you raise the quality of your content without significantly increasing your costs:
Perform a company-wide content audit: The aim of this is to determine what effective content your organization has, what content is outdated or needs freshening up, and what information is missing from your existing offerings. To do this well and keep content costs down, think holistically across your entire organization:
Make a catalogue of all your content to determine what you have: Include content and communications from outside of the marketing department. You may have useful information in your sales manual, but it’s not going to do your company much good if no one knows it’s there, just waiting to be leveraged.Assess each piece of content to determine what to delete, what to revise, and what works well as-is: Examine your existing content assets with a critical eye. Determine where there are gaps in your current content assets: Are there topics you aren’t covering, or information that you aren’t providing for your readers? Based on what you’ve learned during your audit, make a list of new ideas that you might want to focus your next content efforts on.All this will cost is your time.
Develop a company-wide editorial calendar: In many companies, only the marketing department uses an editorial calendar to track its content creation efforts. But to improve content quality cost-effectively, it’s helpful to develop a calendar that tracks your content activities across the entire enterprise.In larger firms, coordinating an enterprise-wide calendar may require a chief content officer — someone who would have first-hand knowledge of company-wide goals — and access to the team members who will be most essential in coordinating everyone’s efforts.To develop an editorial calendar that functions across the entire organization, start with these three steps:
-Determine what types of content will work best to support your overarching promotion goals
-Examine the content, social media, and other marketing-related assets you have at your disposal.
-Identify all areas of your organization where information needs to be shared, such as sales, customer service, product development, website development, human resources, and investor relations. The object is to turn all communications into effective content marketing pieces, thereby increasing your content production without adding costs.
Plan your content creation efforts in advance: The goal is to create multiple pieces on related topics all at the same time. Where appropriate, develop marketing and corporate content simultaneously — this reduces costs since you are combining your efforts. You can also break a larger piece of content down into multiple, smaller pieces, thereby further extending your budget.
Develop a plan for distributing content efficiently and effectively: Don’t just publish! Have a plan to ensure that your content will reach the broadest audience possible:
Make each piece of content contextually relevant to the platform on which it will appear: Also, consider whether the content will render well across most commonly used devices and screen sizes (think smartphone and tablets).
Include a relevant call-to-action: Remember your goal is to get readers to take the next step in your purchase process.
Be prepared to track your content marketing results: Check that your content quality efforts are improving your response and decreasing your costs in other marketing areas. Specifically, consider the number of leads your content is generating, as well as measuring the number of qualified leads and sales against your content marketing expenses.Streamline your content creation across your organization to ensure that you create top-quality information that your target audience wants and needs, while eliminating duplicate and other wasteful efforts. By doing this you should be able to reduce your content marketing costs considerably.
What has your experience been with streamlining your content creation process across your organization? Has it resulted in lower costs and improved content quality?