Search Engine Optimisation

Getting the Most out of Photos for SEO

Digital Marketing and SEO play a big part in the success of your business. Success on search engines like Google has become more and more important, so most businesses are turning to social media, blogs, external links, and strategic keywords, in addition to content building to increase visibility and credibility. But have you thought of photos? Almost every business website out there includes photos or infographics of some kind. They help engage the reader, break up text, and provide valuable information. But how can they help search? Obviously, search engine crawlers can’t interpret visual graphics, but they do affect the search! If properly labelled and maintained, images can help boost search engine optimization and help you get the most out of your search engine marketing efforts. Here are 5 ways to optimize your photos for SEO.

  1. Optimize File Names:
    A lot of people make the mistake of uploading photos to their website or blog using the default file name of their images. Their website is full of photos called things like “IMG198″. It is important to remember that these file names factor into Google search. Rename your photos with strategic keywords or relevant, descriptive text. This name will factor into search algorithms and give you a boost for those terms. Make sure you rename the files before uploading them, rather than renaming them within the back end of your site.
  2. Optimize the Size:
    The speed of your website matters to search engines. Google rewards efficient websites that load quickly. For this reason, it’s important not to drag down your website with hefty photo files. Resize your photos to as small as you can get them, without compromising their effectiveness, before uploading them to your website. Doing so afterward will make them smaller on the front end, but just as heavy for your server. With smaller, lighter photos, you should enjoy a speedier website and a corresponding boost in SEO.
  3.  Add Alternative Text:
    Alternative text or ALT Text refers to a sort of synonym of the title. It’s a brief title or description that will show up in place of the file in the event that it cannot load (as an alternative). Certain browsers or user accounts have settings that either can’t or choose not to load images, electing instead to see the alt text. This alt text should describe the photo, making it clearer for your users and also easier to categorize and factor into page rankings for search engine spiders.
  4. Optimize the Context:
    Search engines like to know that the photos you are using are relevant to the website, the page or post, and the text that surrounds them. They won’t give you a good search ranking for a chili recipe, for example, if a photo titled “Chile recipe” appears within a blog post about car maintenance on a website about hiking. Make sure your photos have relevant titles that correspond with the blog post, and exist within the same umbrella of keywords used in the text of the page and in the title and even URL of the website. This will build credibility and help you get the most out of your website images.
  5. Maintenance of Images:
    Similar to how it’s detrimental to use images that are unnecessarily large, it’s also wasteful to store photos on your website that you aren’t using any longer. If you have photos uploaded to your website that aren’t appearing on the front end, they’re weighing down your site without any of the benefits of images. Perform regular maintenance by deleting these unused images and streamlining your website.

This really could be the difference between being number 1 on Google or number 2, so get those photos optimized!

BrandifyGetting the Most out of Photos for SEO

SEO For Small Businesses

In the last few years there has been a dramatic change with SEO. It can be tough for small business owners to keep up with this forever changing industry especially with the massive algorithmic changes from Google launching each season.

Are you tired of SEO and opting for marketing that is simpler and less risky? Keep reading.

Others refuse to believe the rules have really changed and use out dated SEO tactics on the cheap. This, unfortunately, can lead to catastrophic outcomes as Google continues to hammer link networks.

Does SEO Still Work by itself?
While demand for SEO services remains healthy, those who integrate their marketing strategies are finding the best results. Thirty-eight percent of companies who say their SEO is “highly effective” have pulled SEO and social media together. But this isn’t an easy task. And it’s a far cry from the straightforward link building activities of years’ past.seo_digital

The integrated SEO strategy of 2014 requires a renewed emphasis on brand and audience. This does not mean that rankings are no longer important. However, it does imply that priorities need to shift to remain competitive in the current SEO landscape.

Inserting the Small Business Brand into SEO
It used to be possible to do SEO in isolation and never mention or inspect the brand. First with on-site tactics, then blog comments, and finally with widgets, infographics, and article marketing. While the purists will insist this wasn’t true, many small businesses forced their way onto Page 1 of search engines with non-branded link building tactics. Most agree that this is no longer effective.

Today’s top ranking sites have focused on audience optimization, the idea that the attraction of citations, social shares, and backlinks stems from an intimate understanding of what the audience is looking for. Content marketing is the activity that feeds an eager audience high-quality materials, which is why 93 percent of marketers plan to use content marketing in 2014.

A funny thing happens when small businesses produce high-quality content: They want to put their name on it. Once again, Google is ahead of the masses, understanding that branded mentions (even those that don’t accompany a backlink) are a signal of legitimacy. This is perhaps why so many SEO professionals insist that press releases help rankings, despite some data to the contrary.

Be Responsive to the SEO Provider
Despite the need for greater brand and social integration, 50 percent of small businesses still prefer to outsource SEO. However, the nature and frequency of interactions with the vendor will be vastly different in 2014 than in previous years.

To successfully build stronger content marketing, SEO professionals will need more knowledge of the business and their audience, which requires client contact.

As the SEO firm pushes press release activities, the small business needs to provide newsworthy ideas and approve final copy in a timely fashion to maintain a consistent editorial calendar. Business owners need to accept that branded mentions without backlinks are a good thing. This may sound crazy, but some small business owners don’t return phone calls from their SEO firm.

Conclusion
As much as small business owners may miss the simplistic link building days, all data indicates that SEO is now a much more complicated activity. While still strongly profitable, SEO in 2014 is integrated with social and PR in ways never before seen.

This has had a strong impact on the demands the SEO firm must place on the small business owner. And to remain successful in the rankings, small businesses must find the time to participate in the process (or at least return phone calls).

BrandifySEO For Small Businesses