Social Media

Promote Your Business with Pinterest Places

Whether you have a storefront, products or a travel aspect to your business, consider exploring the geographic elements of Pinterest

How Place Pins Work -
Place pins use Foursquare‘s location API combined with Mapbox’s map technology. Plus, if a location you want to pin doesn’t show up, you can simply add it.
Brands can create a board to focus on places in a single city or country, or a board that focuses on similar places across the globe.
This tool is a dream come true for companies in the travel industry. Four Seasons Hotel and Resorts has a variety of place boards, showcasing everything from concierge suggestions to honeymoon destinations.
However, just about any company can think outside the box and come up with a creative way to use Pinterest place pins.
Use place pins not only for your locations, but to share other places that would be of interest to your followers.

  1. Map Your Locations
    How great would it be if people who found you on Pinterest knew exactly where your nearest location is?
    Whether you have one location or a dozen, Pinterest place pins let you provide your customers with a visual guide to where they can find you.
  2. Pin Your Clients
    Part of positioning your brand or business is pointing toward the clients you choose to work with.
    When you display your current clients on a map with Pinterest place pins, it’s easy to see how far your geographic influence reaches. You can also provide a link back to their sites so potential clients can see the companies you work with and what they do.
    Create a Client board to showcase both the quantity and quality of your current clients to anyone who’s thinking of working with you in the future.
  3. Pin Ideas for Your Clients/Customers
    Another option is to create a board with tips for your clients based on where they’re located.
    For example Simple Skincare created a places board called Winter Skincare Around the U.S. The board has skincare tips for different climates, and illustrates the best ways for the people in those regions to use their products.
    If you can add tips for customers based on the place they live, that can raise your expertise level and the value of your brand.
  4. Introduce the Team
    Every business is made up of employees who come together and work as a team. They provide the product or service that makes your business successful. Pinterest place pins can help your customers to get to know your team as people. Using place pins, map the hometowns of all of your employees, alongside their favourite restaurants or shops. Better yet, create a group board with all employees and let them pin their favourite places and spaces on their own. These insights give customers a glimpse of your team members’ personalities.People like buying from people they trust. A board featuring employees helps customers get to know your team and build that relationship.
  5. Share Your Inspiration and Process
    Every brand or business is inspired by something. Learning about that inspiration helps people identify with you.
    Use Pinterest place pins to share the locations around the world that inspire your products or services. If you own a cafe, show customers where you get your coffee beans. If you run a Chinese restaurant, tell them where your dishes originate. If other businesses work with you to create your final product, pin them too. You can also share your whole process from start to finish. This will encourage loyalty from current customers and attract new customers.
  6. Demonstrate Your Customer Reach With a Competition
    No matter where you’re based, chances are that your products and services are used across the country or even around the world. Let your customers tell that story! Encourage your customers to pin pictures of your products or services from wherever they are and offer a prize to the pinner who lives farthest from your location.A competition gives your customers a reason to share the product they bought from you. Not only will people see how popular your products are, each new pin increases your visibility.

Pinterest is one of the top social media platforms currently out there, and it’s continually growing. There are a ton of creative ideas popping up on how to embrace new features like Pinterest place pins.Whether it’s to showcase yourself, your employees, your clients or your partners, use these tips for inspiration on how you can use boards with Pinterest’s place pins to connect your brand to customers around the world.

BrandifyPromote Your Business with Pinterest Places

7 Mistakes We’ve All Made on Social Media

Mistakes happen to the best of us at the worst times. :(
The kind of attention you want on social media is not people telling you about grammatical mistakes. But we all know that a little bit more effort can help to prevent things like this from happening. Especially when it comes to social media, potentially your brand worst of all your profile/credibility.

Whether you use social media to talk to friends and family or as a marketing tool, you’re likely well aware of how powerful social media can be. When used correctly and mistake free you can successfully promote yourself, brand, or product. You can harm your reputation, both personally and professionally with major mistakes. Even if you delete that angry rant you posted of Facebook, someone saw it. They could have saved it therefore could be there forever.

So read carefully, these are the 10 examples of mistakes you have or potentially could make on social media.Dislike. Thumb down sign

1. Treating All Social Media Platforms the Same
We’re almost 100% sure that you don’t have to be a social media genius to realize that every social media platform is different. Each format varies from channel to channel by offering different languages to different audiences. In fact, just take a look at your social media accounts. Did you notice someone, it can be a person or brand, that is sending out the same message on Facebook, Twitter, Google+, and LinkedIn? Looks a bit impersonal and spammy, right?

Instead of just sending out the same message on different social media outlets, take the time to better understand what each service offers and how they work. From there, you’ll be able to customize messages that will be more effective. Also, keep in mind that you may have multiple accounts, one for business and the other for personal, which will determine the content that you share.

2. Posting at Inappropriate Times
Be honest. We’ve all had those times when the thought process was just a bit impaired – either because we’re tired, emotional, or had one too many drinks. If that’s the case, posting should probably be avoided. Before sending out a message that you’ll regret later, stop and think about what you’re doing. You’ll be glad you did when clear-headed.

But, there are other scenarios when we post at inappropriate times. For example, do you think that anyone is going to be reading that amazing blog post that you just wrapped up at 2am on a Wednesday morning? Probably not… Do you think that someone in California will respond to a tweet that a New Yorker sent out at 8am EST? Most likely not…

In short, you don’t want to be active when no one else is online. After all, that defeats the point of being on social media. In the future, try to be aware of the best times to post. For example, on Facebook, engagement rates are 18% higher on Thursdays and Fridays. As for Twitter, weekdays have 14% more engagement than weekends with 5pm having the highest amounts of retweets.

3. Placing Quantity Over Quality
Quality should always be your focus; not how much you post or how many friends/followers you have in your network. You should be sharing great content and searching for people who will engage and support you or your brand. For example, having 1,000 highly engaged followers is more beneficial than paying or hacking for 100,000 followers who will never develop loyalty to you or your brand.

As opposed to posting 10 sub-par articles per day, focus on several pieces that will drive traffic and spark discussions.

4. Not Posting Enough vs. Posting Too Much
As you may have picked up by now, there’s a certain rhyme and reason with how much and how minimal you post on your social media platforms. Posting too much comes across as spam. Posting too little means that you’re easily forgotten. So, what’s the magical number of times you should post a day?

That depends on your audience. Listening to your niche is a great way to understand how often you post, however, several times a day sounds a lot better than several times an hour. Guy Kawasaki has a cool method. He’ll post the same content on Twitter four times a day, but eight hours apart. This way, he’ll be able to reach different audiences, but without saturating his followers timelines.

5. Using Automated Messages
Have you followed someone and instantly receive a message thanking you and to download their new e-book? It’s discouraging and feels way too much like spam – which no one likes. While we realize that you can’t be “on” 24/7, you should at least make the effort to interact with people as often as you can with a personal and sincere message. Knowing that there’s a real person there who took the time to respond can go a long way in establishing trust and engagement.

Also, while not always the most pleasant of circumstances to deal with, you also may have to personally respond to negative messages or compliments. Instead of ignoring the problem, try to work out your differences. If you don’t think it is important, just be aware that LiveOps discovered that 85 percent of consumers feel how a brand handles issues on its website or social channels is a good indicator of its quality of support.

6. Not Proofreading
We’ll be honest, and so should you. At one time or another, we’ve all posted a message in a hurry, which in turn, is full of misspellings. While there are occasions where auto-correct takes over – even if you didn’t ask, always take the extra time to proofread your message. You’re not writing a novel here, so it shouldn’t take that long. And, it’s one of the easiest ways to protect your reputation.

7. Not Properly Using @, # and Images
When using @, Twitter sees this as a reply, which means you and the other person you’re replying to can see the messages. By placing a period, or even ‘the’, will make the message visible to everyone in your feed.

Speaking of symbols, how about #? While including hashtags can boost engagement, please, please don’t overdo it. Posting irrelevant and trending hashtags is just tacky and won’t assist in lead generation. For example, if a car dealership is promoting a holiday sale, why would they post trending pop culture hashtags? It may get them noticed, but it won’t help with sales. One final note regarding hashtags, don’t saturate your social media accounts with #this and #that for every other word you type. Keep it around one or two per post. #dontbesilly

Finally, make sure you have visual aids. As a whole, we really enjoy images.

Brandify7 Mistakes We’ve All Made on Social Media