There are many things about social media that will benefit your new business. The only problem is how to get started. There are so many different platforms such as Facebook, LinkedIn, Foursquare, Google+ and Twitter, that it’s hard to know which are best for you.
In order to fit in and find your place you need to be able to identify your brand. With multiple social media choices and different methodologies for each platform, the one thing that must remain consistent is your brand. It’s the essence of your business, the look and feel, your voice and mission
You also need to figure out your direction. Where your business is heading and where you would like it to end up. Think about what you really hope to achieve from social media. Do you just want to advertise and bring in more clients or are you looking more at networking with other businesses? This will help you direct your social media content and give it a clear sense of purpose.
At first it may seem hard to interact with people and that’s why a lot of businesses give up but keep in mind you have to start somewhere and everything takes time and hard work.
The main thing to keep in mind on social media is to not offend people. You have stay impartial to current affairs and make sure all your colleagues are aware of the rules. Be sure to keep it appropriate and inoffensive.
It’s not all about having accounts across every platform; it’s about having the right ones to target the right audience for you. You may have heard the saying “quality not quantity”, this has never applied more than now. This includes the amount of posts each day, keep it to a minimum but make them good.
Now that you know how to get started and what to expect, go do it! (And good luck)